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Data protection

Data protection declaration Zeolith Produkte GmbH  

1. Responsible party and content of this privacy policy

We, Zeolith Produkte GmbH, CH 5705 Hallwil, Grossackerweg 116, Switzerland, operate the website www.zeolith-bentonit-versand.ch (hereinafter referred to as the "Website") and, unless otherwise stated, are responsible for the data processing operations described in this privacy policy. Please read the following information so that you know which personal data we collect from you and for what purposes we use it. Our data protection practices are primarily governed by the statutory provisions of Swiss data protection law, in particular the Federal Data Protection Act (DSG), and the EU GDPR, the provisions of which may apply in individual cases. Please note that the following information is reviewed and amended from time to time. We therefore recommend that you review this privacy policy regularly. Furthermore, other companies are responsible for data protection or jointly responsible with us for certain data processing operations listed below, so in these cases the information provided by these providers is also decisive.  

2. Contact person for data protection

If you have any questions about data protection or would like to exercise your rights, please contact our data protection contact by sending an email to the following address: mail@zeolith-bentonit-versand.ch Our EU data protection representative can be reached at: Zeolith Produkte GmbH, CH 5705 Hallwil, Grossackerweg 116, Switzerland mail@zeolith-bentonit-versand.ch  

3. Your rights

Provided the legal requirements are met, you as a data subject have the following rights: Right to information : You have the right to request access to your personal data stored by us at any time, free of charge, when we process it. This gives you the opportunity to check which personal data we process about you and that we use it in accordance with applicable data protection regulations.   Right to rectification : You have the right to have inaccurate or incomplete personal data rectified and to be informed of the rectification. In this case, we will inform the recipients of the data concerned of the adjustments made, unless doing so is impossible or involves disproportionate effort.   Right to erasure : You have the right to have your personal data erased under certain circumstances. In individual cases, particularly in cases of statutory retention periods, the right to erasure may be excluded. In this case, blocking the data may replace deletion if certain conditions are met.   Right to restriction of processing : You have the right to request that the processing of your personal data be restricted.   Right to data portability : You have the right to receive from us the personal data you have provided to us free of charge in a readable format.   Right of objection : You can object to data processing at any time, in particular for data processing in connection with direct advertising (e.g. advertising emails).   Right of withdrawal: You generally have the right to revoke your consent at any time. However, processing activities based on your consent in the past will not become unlawful as a result of your revocation. To exercise these rights, please send us an email to the following address: mail@zeolith-bentonit-versand.ch Right to lodge a complaint : You have the right to lodge a complaint with a competent supervisory authority, e.g. against the way in which your personal data is processed.  

4. Data security

We use appropriate technical and organizational security measures to protect your personal data stored with us against loss and unlawful processing, in particular unauthorized access by third parties. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and to protect data privacy. Furthermore, these individuals are only granted access to personal data to the extent necessary to perform their duties. Our security measures are continuously adapted in line with technological developments. However, the transmission of information via the Internet and electronic means of communication always involves certain security risks, and we cannot provide an absolute guarantee for the security of information transmitted in this way.  

5. Contacting us

If you contact us via our contact addresses and channels (e.g. by email, telephone or contact form), your personal data will be processed. The data you have made available to us will be processed, e.g. the name of your company, your name, your position, your email address or telephone number and your request. In addition, the time of receipt of the request is documented. Mandatory information is marked with an asterisk (*) in contact forms. We process this data exclusively to implement your request (e.g. providing information about a product and support in processing the contract, incorporating your feedback into the improvement of our service, etc.). The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 (1) (f) EU GDPR in implementing your request or, if your request is related to the conclusion or processing of a contract, the necessity to carry out the necessary measures within the meaning of Art. 6 (1) (b) EU GDPR.  

6. Use of your data for marketing purposes

6.1 Central data storage and analysis in the CRM system

If a clear assignment to you is possible, we will store and link the data described in this privacy policy, i.e. in particular your personal details, your contact details, your contract data and your surfing behavior on our websites, in a central database. This serves the efficient management of customer data and allows us to answer your inquiries appropriately. It also enables the efficient provision of the services you request and the processing of the associated contracts. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 (1) (f) EU GDPR in the efficient management of user data. We evaluate this data in order to further develop our offers in line with your needs and to display and suggest the most relevant information and offers to you. We also use methods that predict possible interests and future orders based on your website usage. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 (1) (f) EU GDPR in carrying out marketing measures.  

6.2 Email marketing and newsletters

When you register for our email newsletter (e.g., when opening a customer account or within your customer account), the following data is collected. Mandatory information is marked with an asterisk (*) in the registration form:

  • E-mail address
  • Salutation
  • First and Last Name

To prevent misuse and to ensure that the owner of an email address has actually given their consent, we use the so-called double opt-in for registration. After submitting your registration, you will receive an email from us containing a confirmation link. To definitively subscribe to the newsletter, you must click on this link. If you do not click on the confirmation link within the specified period, your data will be deleted and our newsletter will not be delivered to this address. By registering, you consent to the processing of this data in order to receive messages from us about our company, our offers in the product range and related products and services. This may also include invitations to participate in competitions or to rate one of the aforementioned products and services. Collecting your title and name allows us to verify that the registration is assigned to a possibly already existing customer account and to personalize the content of the emails. Linking to a customer account helps us make the offers and content contained in the newsletter more relevant for you and better tailored to your potential needs. We will use your data to send emails until you revoke your consent. You can revoke your consent at any time, in particular via the unsubscribe link in all our marketing emails. Our marketing emails may contain a so-called web beacon or 1×1 pixel (tracking pixel) or similar technical aids. A web beacon is an invisible graphic linked to the user ID of the respective newsletter subscriber. For each marketing email sent, we receive information about which addresses have not yet received the email, to which addresses it was sent, and for which addresses the delivery failed. It also shows which addresses opened the email, for how long, and which links they clicked on. Finally, we also receive information about which addresses have unsubscribed. We use this data for statistical purposes and to optimize the frequency, timing, structure, and content of our advertising emails. This allows us to better tailor the information and offers in our emails to the individual interests of the recipients. The web beacon will be deleted when you delete the email. To prevent the use of the web beacon in our marketing emails, please set the parameters of your email program so that HTML is not displayed in messages if this is not already the case by default. Please refer to the help sections of your email software for information on how to configure this setting, e.g. here for Microsoft Outlook. By subscribing to the newsletter, you also consent to the statistical analysis of user behavior for the purpose of optimizing and adapting the newsletter. This consent represents our legal basis for processing data within the meaning of Art. 6 (1) (a) EU GDPR. We use the email marketing software Odoo from COMPANY (ADDRESS, COUNTRY) for marketing emails. Therefore, your data is stored in a COMPANY database, which allows COMPANY to access your data if this is necessary to provide the software and to support you in using the software. The legal basis for this processing is our legitimate interest within the meaning of Article 6 (1) (f) EU GDPR in the use of third-party services.  

7. Disclosure to third parties and access by third parties

Without the support of other companies, we would not be able to provide our services in the desired form. In order for us to use the services of these companies, it is necessary to pass on your personal data to a certain extent. Such a transfer takes place in particular insofar as this is necessary to fulfil the contract you have requested, e.g. to the logistics or transport companies that deliver the desired products or to a manufacturer who is to fulfil your warranty claim. The legal basis for this transfer is the necessity to fulfil the contract within the meaning of Art. 6 (1) (b) EU GDPR. Data is also passed on to selected service providers and only to the extent that is necessary to provide the service. Various third-party service providers are also explicitly mentioned in this data protection declaration, for example in the sections on marketing. These include, for example, IT service providers (such as providers of software solutions), advertising agencies and consulting firms. Our legitimate interest in obtaining third-party services within the meaning of Art. 6 (1) (f) EU GDPR forms the legal basis for this data transfer. In addition, your data may be passed on, in particular to authorities, legal advisors or debt collection agencies, if we are legally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims arising from our relationship with you. Data may also be passed on if another company intends to acquire our company or parts of it and such a transfer is necessary to carry out a due diligence review or to complete the transaction. Our legitimate interest in protecting our rights and complying with our obligations or the sale of our company forms the legal basis for this data transfer.  

8. Transfer of personal data abroad

We are entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing described in this privacy policy (see in particular sections 12-15). In doing so, we will of course comply with the legal regulations regarding the disclosure of personal data to third parties. If the country in question does not have an adequate level of data protection, we ensure through contractual arrangements that your data is adequately protected by these companies.

9. Retention periods

We only store personal data for as long as necessary to carry out the processing explained in this privacy policy within the scope of our legitimate interest. In the case of contractual data, storage is required by statutory retention periods. Requirements that oblige us to retain data arise from accounting and tax regulations. According to these regulations, business communications, concluded contracts, and accounting documents must be retained for up to 10 years. If we no longer need this data to provide our services to you, the data will be blocked. This means that the data may then only be used if this is necessary to fulfill the retention periods or to defend and enforce our legal interests. The data will be deleted as soon as there is no longer any retention period and no legitimate interest in retaining it.  

  1. Special information for our website

10. Log file data

When you visit our website, the servers of our hosting provider (Contabo GmbH, Aschauer Strasse 32a, 81549 Munich, Germany) temporarily save each access in a log file. The following data is collected without your intervention and stored by us until it is automatically deleted:

  • the IP address of the requesting computer,
  • the date and time of access,
  • the name and URL of the retrieved file,
  • the website from which the access was made, including the search term used,
  • the operating system of your computer and the browser you use (including type, version and language settings),
  • Device type in case of access via mobile phones,
  • the city or region from which access was made,
  • the name of your Internet access provider.

This data is collected and processed to enable the use of our website (establishing a connection), to permanently ensure system security and stability, and for error and performance analysis, enabling us to optimize our website (see also Section 13 for the latter points). In the event of an attack on the website's network infrastructure or if there is suspicion of other unauthorized or abusive website use, the IP address and other data will be evaluated for investigation and defense purposes and, if necessary, used in criminal proceedings to identify and take civil and criminal action against the users concerned. For the purposes described above, our legitimate interest in data processing within the meaning of Art. 6 (1) (f) EU GDPR exists. Finally, when you visit our website, we use cookies as well as applications and tools based on the use of cookies. In this context, the data described here may also be processed. Further information on this can be found in the subsequent sections of this privacy policy, in particular Section 11.  

11. Cookies

Cookies are information files that your web browser stores on the hard drive or RAM of your computer when you visit our website. Cookies are assigned identification numbers that identify your browser and that can be used to read the information contained in the cookie. Among other things, cookies help to make your visit to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are required for you to use the website, i.e. are "technically necessary". For example, we use cookies to identify you as a registered user after you have logged in, without you having to log in again when navigating the various sub-pages. The provision of the shopping cart and ordering functions is also based on the use of cookies. Furthermore, cookies also perform other technical functions required for the operation of the website, such as load balancing, i.e. distributing the page's performance load across different web servers in order to relieve the load on the servers. Cookies are also used for security purposes, for example to prevent the unauthorized posting of content. Finally, we also use cookies as part of the design and programming of our website, for example to enable the uploading of scripts or codes. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 (1) (f) EU GDPR in providing a user-friendly and up-to-date website. Most internet browsers automatically accept cookies. However, when you access our website, we ask for your consent to the cookies we use that are not technically necessary, in particular when using third-party cookies for marketing purposes. You can make your desired settings using the corresponding buttons in the cookie banner. Details on the services and data processing associated with the individual cookies can be found within the cookie banner and in the following sections of this data protection declaration. You can also configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. On the following pages you will find explanations of how you can configure the processing of cookies in selected browsers.

Deactivating cookies may mean that you cannot use all the functions of our website.  

12. Google SiteSearch / Google Custom Search Engine

This website uses the Google SiteSearch/Google Custom Search Engine of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This enables us to provide you with an efficient search function on our website. When you use our search fields, your browser may transmit the log file data listed in Section 10 (including your IP address) and the search term you entered to Google, provided you have JavaScript installed in your browser. If you wish to prevent data transmission, you can deactivate JavaScript in your browser settings (usually in the "Privacy" menu). Please note that this may impair the search function and other website functions. The legal basis for this data processing is our legitimate interest in providing an efficient website search function within the meaning of Art. 6 (1) (f) EU GDPR. For further processing of the data by Google, please refer to Google's privacy policy: www.google.com/intl/de_de/policies/privacy .  

13. Tracking and web analysis tools

13.1 General information on tracking

For the purpose of tailoring our website to meet your needs and continuously optimizing it, we use the web analysis services listed below. In this context, pseudonymized user profiles are created and cookies are used (see also Section 11). The information generated by the cookie about your use of this website is usually transferred to a server of the service provider, together with the log file data listed in Section 10, where it is stored and processed. This may also involve transferring the data to servers abroad, e.g., the USA (see Section 8, in particular regarding the safeguards implemented). By processing the data, we receive, among other things, the following information:

  • Navigation path a visitor takes on the site (including content viewed and products selected or purchased),
  • Length of stay on the website or subpage,
  • the subpage on which the website is left,
  • the country, region or city from which access is made,
  • Device (type, version, color depth, resolution, width and height of the browser window) and
  • Returning or new visitor.

  On our behalf, the provider will use this information to evaluate website usage, to compile reports on website activity for us, and to provide other services relating to website and internet usage for the purposes of market research and tailoring these websites to meet your needs. To a certain extent, we and the providers may be considered joint controllers for data protection purposes. The legal basis for this data processing using the following tools is your consent within the meaning of Art. 6 (1) (a) EU GDPR. You can revoke your consent or refuse processing at any time by rejecting or deactivating the relevant cookies in your web browser settings (see Section 11) or by using the service-specific options described below. For further processing of the data by the respective provider as the (sole) controller under data protection law, in particular any possible transfer of this information to third parties such as authorities due to national legal regulations, please note the respective data protection information of the provider.  

13.2 Google Analytics

We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) and Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) ("Google"). The data described about the use of the website may be transmitted to the servers of Google LLC in the USA for the processing purposes explained (see section 13.1). The IP address is shortened by activating IP anonymization ("anonymizeIP") on this website before being transmitted within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Users can prevent Google from collecting the data generated by the cookie and relating to their use of the website (including their IP address) and from processing this data by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de . For more information about Google's privacy policy, please visit here .

14. Social Media

14.1 Social Media Profile

On our website we have included links to our profiles in the social networks of the following providers:

  • Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA;
  • Instagram Inc. 1601 Willow Road, Menlo Park, CA 94025, USA;
  • Twitter Inc., located at 1355 Market Street, Suite 900, San Francisco, CA 94103, USA;
  • Linkedin Unlimited Company, Wilton Place, Dublin 2, Ireland.

If you click on the social network icons, you will automatically be redirected to our profile on the respective network. This establishes a direct connection between your browser and the server of the respective social network. This tells the network that you have visited our website using your IP address and clicked on the link. If you click on a link to a network while logged into your user account on the network in question, the content of our website can be linked to your profile so that the network can assign your visit to our website directly to your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account is always established when you log in to the respective network after clicking on the link. The respective provider is responsible for the associated data processing under data protection law. Please therefore note the information on the network's website. The legal basis for any data processing attributed to us is our legitimate interest within the meaning of Art. 6 (1) (f) EU GDPR in the use and promotion of our social media profiles.  

14.2 Social Media Plug-ins

On our website you can use social plugins from the following providers:

  We use social plugins to make it easier for you to share content from our website. The social plugins help us increase the visibility of our content on social networks and thus contribute to better marketing. The plugins are deactivated by default on our websites and therefore do not send any data to the social networks when you simply visit our website. To increase data protection, we have integrated the plugins in such a way that a connection to the network servers is not automatically established. Only when you activate the plugins and thereby give your consent to data transmission and further processing by the providers of the social networks does your browser establish a direct connection to the servers of the respective social network. The content of the plugin is sent directly from the social network to your browser, which then integrates it into the website. This tells the respective provider that your browser has accessed the corresponding page of our website, even if you do not have an account with this social network or are not currently logged in to it. This information (including your IP address) is transmitted from your browser directly to a server of the provider (usually in the USA) and stored there. We have no influence on the extent of the data that the provider collects with the plug-in, although from a data protection perspective we can be regarded as jointly responsible with the providers to a certain extent. If you are logged in to the social network, this can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information (e.g. that you like one of our products) may also be published on the social network and possibly displayed to other users of the social network. The provider of the social network may use this information for the purpose of placing advertisements and tailoring the respective offering to meet needs. To do this, usage, interest and relationship profiles could be created, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on the social network, to inform other users about your activities on our website and to provide other services associated with the use of the social network. The purpose and scope of data collection and the further processing and use of the data by the providers of the social networks as well as your rights and setting options to protect your privacy can be found directly in the data protection information of the respective provider. If you do not want the provider of the social network to assign the data collected via our website to your user account, you must log out of the social network before activating the plugins. For the data processing described, your consent within the meaning of Art. 6 (1) (a) EU GDPR forms the legal basis. You can revoke your consent at any time by declaring your revocation to the provider of the plug-in in accordance with the information in its data protection information.  

15. Online advertising and targeting

15.1 Google Ads

This website uses the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for online advertising. Google uses cookies, such as the so-called DoubleClick cookie, which enable your browser to be recognized when you visit other websites. The information generated by the cookies about your visit to these websites (including your IP address) is transmitted to a Google server in the USA and stored there (see also Section 6). Further information on data protection at Google can be found here . The legal basis for this data processing is your consent within the meaning of Art. 6 (1) (a) of the EU GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in your web browser settings (see Section 11). Further options for blocking advertising can be found here .  

16. Registration for a customer account

If you open a customer account on our website, we collect the following data, whereby mandatory information in the corresponding form is marked with an asterisk (*):

  • Personal details:
    • Salutation
    • name
    • First name
    • Billing and delivery address
    • Birthday
    • Company, company address and VAT number for corporate customers
  • Login details:
    • E-mail address
    • password
  • More information:
    • Languages
    • Gender

We use your personal information to establish your identity and to check that you meet the registration requirements. Your email address and password act as login details to ensure that the correct person using your information is using the website. We also need your email address to verify and confirm your account opening and for future communication with you required to process the contract. This data is also stored in your customer account for future contract conclusions. For this purpose, we also enable you to store further information in your account (e.g. your preferred payment method). We also use the data to provide an overview of the products ordered and services received (see in particular sections 18 and 23) and to provide a simple way to manage your personal data, to administer our website and contractual relationships, i.e. to establish, structure the content, process and amend the contracts concluded with you via your customer account. We process the information about your language and gender in order to show you the best possible offer suggestions on the website that are tailored to your profile and personal needs, for statistical recording and evaluation of the selected offers and thus to optimize our suggestions and offers. The legal basis for processing your data for the above purpose is your consent in accordance with Art. 6 (1) (a) EU GDPR. You can revoke your consent at any time by removing the information from your customer account or by deleting your customer account or having it deleted by notifying us. To avoid misuse, you must always treat your login data confidentially and should close the browser window when you have finished communicating with us, especially if you share the computer with others.  

17. Ordering Products

If you wish to order products or book services on the website, we require various data to process the contract. If you do not log in with your customer account (see Section 17), we will collect the following data, depending on the product or service. Mandatory information is marked with an asterisk (*) in the corresponding form:

  • Salutation
  • name
  • First name
  • Billing and delivery address
  • E-mail address
  • Birthday
  • Company, company address and VAT number for corporate customers
  • Telephone number

We use the data to verify your identity before concluding a contract. We also need your email address to confirm your order and for future communication with you required to process the contract. We store your data together with the order details (e.g. time, order number, etc.), the data on the ordered/booked services (e.g. name, price, and features of the product; "product data"), the payment data (e.g. selected payment method, payment confirmation, and time; see also Section 19), and information on processing and fulfilling the contract (e.g. returns of products, use of service or warranty, etc.) in our CRM database (see Section 6.1) so that we can guarantee correct order processing and contract fulfillment. To the extent necessary for contract fulfillment, we will also pass on the required information to any third-party service providers (e.g. transport companies). The legal basis for this data processing is the fulfillment of the contract with you in accordance with Art. 6 (1) (b) of the EU GDPR. The provision of data that is not marked as mandatory is voluntary. We process this data in order to tailor our offerings to your personal needs as best as possible, to facilitate the processing of contracts, to contact you via an alternative communication channel if necessary with a view to fulfilling the contract, or for statistical recording and evaluation in order to optimize our offerings. The legal basis for this data processing is your consent within the meaning of Art. 6 (1) (a) of the EU GDPR. You can revoke your consent at any time by notifying us.  

18. Online payment processing

If you purchase paid services or products on our website, depending on the product or service and the desired payment method - in addition to the information listed in Section 18 - you will be required to provide further data, such as your credit card information or the login to your payment service provider. This information, as well as the fact that you have purchased a service from us for the relevant amount and at the relevant time, will be forwarded to the respective payment service provider (e.g. providers of payment solutions, credit card issuers and credit card acquirers). Please always note the information provided by the respective company, in particular the data protection declaration and the general terms and conditions. The legal basis for this transmission is the fulfillment of a contract in accordance with Art. 6 (1) (b) EU GDPR. To avoid payment cases, the necessary data, in particular your personal details, may also be transmitted to a credit agency for the automated assessment of your creditworthiness. In this context, the credit agency can assign you a so-called score. This is an estimate of the future risk of payment default, e.g. based on a percentage. The value is calculated using mathematical and statistical methods and incorporating credit agency data from other sources. We reserve the right, depending on the information received, not to offer you the payment method "invoice." The legal basis for this data processing is our legitimate interest in preventing payment defaults pursuant to Art. 6 (1) (f) of the EU GDPR.    

19. Right of return

Our products are primarily medical devices, which are excluded from the right of return. Since our care products are not sealed, these products are also excluded from return for hygiene reasons.

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